Faith, Purpose, and Personal Branding: A Conversation with Cher Jones on Building a Brand That Reflects Your Divine Calling
Today, we delve into the transformative power of personal branding with Cher Jones, a branding expert who emphasizes the importance of authenticity and purpose in building a brand. Cher introduces the concept of "value dysmorphia," where individuals struggle to recognize and articulate their true worth due to external influences and self-doubt. Through her insights, we explore how overcoming this challenge can lead to greater confidence and success in both personal and professional realms. The conversation also highlights practical strategies like "value wrapping" to effectively communicate one's value in various contexts. Join us as we unpack these empowering ideas and learn how to embrace our unique identities while navigating the complexities of branding.
Throughout the episode, Cher shares valuable techniques for effectively communicating one’s value, particularly in professional settings. Her 'value wrapping' method encourages individuals to acknowledge existing challenges and introduce themselves in a way that directly addresses those challenges. This approach not only enhances self-presentation but also fosters genuine connections with others. The discussion emphasizes that personal branding should be seen as an extension of one’s spiritual journey. By aligning their brand with their divine purpose, individuals can create a more authentic and impactful presence in their professional lives.
The dialogue culminates in a powerful reflection on the concept of ministry and its relevance to personal branding. Cher articulates that every interaction can serve a greater purpose, inspiring listeners to view their daily engagements as opportunities for empowerment. This episode offers a compelling blend of practical strategies and spiritual insights, encouraging individuals to embrace their unique gifts and approach their personal branding journey with confidence and intentionality. Cher's message resonates deeply, reminding listeners that they are uniquely designed for their purpose, and this realization can profoundly impact their personal and professional lives.
If this episode resonates with you, then remember... SUBSCRIBE • 5-Star Rate • COMMENT • SHARE this Podcast!! 💚❤️🙌🏾🙏🏾
Book Recommendation: "The Circle Maker" by Mark Batterson
Find Cher Jones Online:
Website: https://trainwithsociallyactive.com/
LinkedIn: https://www.linkedin.com/in/itscherjones/
Find us online: https://linktr.ee/nkechinwaforrobinson
Transcript
Great day.
Ingke Chi:Amazing human.
Ingke Chi:Welcome to the Empowered in My Skin podcast where our mission is to help 1 billion people in this world think in more empowering ways.
Ingke Chi:Empowered humans empower humans.
Ingke Chi:So you are in the right spot to become a lead domino for empowerment today.
Ingke Chi:My name is Ingke Chi.
Ingke Chi:I'm not only your host, but I am a vibrant optimist, obsessive success to bring you empowering content.
Ingke Chi:With each episode, we will be bringing you content alternating between longer episodes with featured guests and shorter episodes called Empowering Bites, where I'll be joined by my co host, Gabby Mamone.
Ingke Chi:So if you're ready, let the show begin.
Ingke Chi:Yes.
Ingke Chi:Great day.
Ingke Chi:Amazing humans.
Ingke Chi:And so excited about today.
Ingke Chi:When I if you knew like what today, how we got this guest, it was like when you know fabulous people on text messages and you're like, hey, I want to talk about this topic.
Ingke Chi:You want to join in and talk about me today?
Ingke Chi:And they talk about it with to me today like, oh my God, that is so aligned with where I am.
Ingke Chi:It's divine.
Ingke Chi:So I think we're bringing you a divine.
Ingke Chi:And so today we are diving into personal branding.
Ingke Chi:What is it?
Ingke Chi:Why this is really a refresher because we're also going to share the original link of the guest I'm about to announce in a second and how we can align with it in our.
Ingke Chi:In our deeper values.
Ingke Chi:And as everyone knows, faith is a big part of it.
Ingke Chi:And so that's why I thought bringing on this amazing human.
Ingke Chi:For those of you on YouTube, you can actually already see her.
Ingke Chi:For those of you who are listening, you're like, who is it?
Ingke Chi:Well, she's the perfect guest for this.
Ingke Chi:She's a branding expert who weaves authenticity, purpose and spirituality into her work.
Ingke Chi:And so whether you're looking to build a brand that reflects your personal skills or a platform that honors your values and connection to God, this conversation is for you.
Ingke Chi:So without further ado, because I really want to dive into it, put your ears together and give me a like a God.
Ingke Chi:Smacking excited welcome to the only Cher Jones that I know.
Cher Jones:My ears are clapping because that that intro was phenomenal.
Cher Jones:Probably one of the best intros that I have ever had.
Cher Jones:So thank you for bringing here today.
Ingke Chi:I.
Ingke Chi:Oh, look, I love it.
Ingke Chi:I love it.
Ingke Chi:And for, you know, just, I think we've been aligned this week and it started with you.
Ingke Chi:And so I thank you for sharing a message to me earlier this week.
Ingke Chi:And maybe that was all of this divine timing.
Ingke Chi:And I think why this came to me today at the gym that I felt it was important to talk about because I got to talk about ministry and people that are struggling with really understanding.
Ingke Chi:Well, like ministry.
Ingke Chi:Doesn't that sound very churchy?
Ingke Chi:Or they say, I know like your ministry is your calling, it's your God.
Ingke Chi:Like it's your God given gift is that thing that lights you up and is that thing that you do wherever you go.
Ingke Chi:And the whole intent for me right now is how to help people sort of ran that for themselves without all the val shouts and the senior.
Ingke Chi:Because I think that's what they think right away.
Ingke Chi:Well, you know, is it acceptable for me to talk like how do I, how do I like blend it all in with what I do?
Ingke Chi:So let's just start before we dive into like the specific questions I prepared around this, I just want to know in share fashion what has been your most empowered thought of the day so far?
Cher Jones:I just had one right now as you were talking about a lot today.
Cher Jones:I've had a lot today, but the one that I had just as you were talking is it's all ministry.
Cher Jones:Everything we do, every interaction we have, it's a choice of whether it's ministry or not.
Cher Jones:We all fall short of that calling.
Cher Jones:But the more we keep it top of mind, the more we recognize that it's all ministry.
Cher Jones:It kind of changes our countenance and how we, we talk to people.
Cher Jones:Because you don't know if you're ministering to somebody just by saying hello.
Ingke Chi:Right.
Cher Jones:And then yes to, to.
Cher Jones:To think about the, to fast forward to the topic of today.
Cher Jones:When we get to serve in our gifts.
Cher Jones:There is something that because we are wired and created to do the things that light us up, that's part of the instruction manual that we don't know the whole, we're not able to read it, but we can ask about it and, and that whole idea that it's all ministry but.
Cher Jones:And when we get to really step into our gifts and serve within our gifts, it's game changing.
Ingke Chi:I love it.
Ingke Chi:And we are both God, I'm going to say we're both God fearing women.
Ingke Chi:I would say this though.
Ingke Chi:When we met last time, I don't know that God was in our conversation.
Ingke Chi:Like I know God was probably in our lives.
Ingke Chi:I don't know that we verbalize the discussion around personal brand around that.
Ingke Chi:And so I'm wondering, I guess my first question to you is for those of you that might be new to Cher Jones, you know, maybe help them understand how you got into personal branding.
Ingke Chi:But more so what has been your journey of faith as it relates to.
Ingke Chi:Because I feel like it's such.
Ingke Chi:I feel like I feel it exuding from you now.
Ingke Chi:And I'm not saying it wasn't then, but I really feel like you're so much more intentional and bold about it now.
Ingke Chi:So I, I know, like me, maybe your journey has been evolving and you're that space.
Ingke Chi:Okay, so you go.
Cher Jones:So it's interesting.
Cher Jones:My background is it first started in journalism, moved to marketing and copywriting, and then to PR and corporate communication.
Cher Jones:So I have different avenues of communications converging into the work that I do now, all influencing what I do.
Cher Jones:And from being on air to being a producer to writing, it all comes into play, especially now in this medium where we all are our own media companies pretty much.
Ingke Chi:No kidding, right?
Ingke Chi:Right.
Cher Jones:So what's been great about that is my ability to tap into all those things and funnel them with purpose towards helping people build their personal brands.
Cher Jones:But over the years where I have pretty much matured, evolved, transformed into who I am now, the one thing that, you know, I've moved from the journey of, you know, helping people with social media and building their brand on social media, then focusing hardcore on LinkedIn when LinkedIn wasn't really a thing, and kept on moving, moving with live streaming and all that kind of stuff.
Cher Jones:But what I'm finding now, as I would say that the personal branding concept has matured.
Cher Jones:Right.
Cher Jones:We are at a different space than when I started in this game over 10 years ago with my first personal branding talk, which is still on YouTube.
Cher Jones:99 problems, but my brand ain't 1.
Cher Jones:And that relates really.
Ingke Chi:I don't know that one.
Ingke Chi:I'm gonna go and watch it go on.
Cher Jones:And it was totally inspired by Jay Z lyrics and it was a look at personal branding through the lens of Jay Z lyrics.
Cher Jones:It was actually, when I look back at that, I'm like, that was pretty smart.
Ingke Chi:Yeah.
Cher Jones: ng, especially you know, post: Cher Jones:And some people are more virtual, some more are more in person as things start to change.
Cher Jones:But what is interesting is the digital side of who we are matters more than ever before.
Cher Jones:But we can't ignore the in person side.
Cher Jones:So this is big, right?
Cher Jones:Because what we're dealing with now and what I'm finding as I mature into this, it's really about helping people communicate their value on demand.
Cher Jones:Whether they are in person and online.
Cher Jones:So no longer do I focus.
Cher Jones:And this has been kind of shifting over the last three years because one, I focus on your brand at work.
Cher Jones:I'm not trying to make super superstars.
Cher Jones:I'm not trying to make you the next Mr.
Cher Jones:Beast or some sort of tick tock person.
Cher Jones:That's, that's not my lane.
Cher Jones:My lane is how do you articulate your value at work, for work, so that you thrive in your role and you take charge of your success for your future.
Cher Jones:Right.
Cher Jones:So that's what I focus on.
Cher Jones:And I feel that.
Cher Jones:And this is, this is where the ministry piece comes into play.
Cher Jones:Because I've been doing this so long.
Cher Jones:What I see that most people struggle with is one, identifying their value and then articulating that value.
Cher Jones:And then they have a lot of trouble with.
Cher Jones:When they see their value on paper, they are thinking to themselves, oh my gosh, is that really me?
Ingke Chi:And who is that?
Ingke Chi:Like, like a, like, who is that?
Ingke Chi:Like, can I be that person type thing?
Cher Jones:Yes.
Ingke Chi:Yeah.
Cher Jones:And then so we have to go back and have a look at what it is they are struggling with.
Cher Jones:And then I have to be, well, is this true?
Cher Jones:Well, yeah, it's true, but I, I can't believe that's me.
Cher Jones:Is it true?
Cher Jones:Yes.
Cher Jones:So just because, just because the facts are uncomfortable doesn't make it less true.
Cher Jones:It's what I'm recognizing.
Cher Jones:So we have imposter syndrome.
Ingke Chi:Oh, I was just gonna say.
Ingke Chi:Do not say the imposter syndrome.
Cher Jones:No, I'm not saying it's that.
Cher Jones:I am not.
Cher Jones:I have.
Ingke Chi:Because you're using words.
Ingke Chi:I was just about to say.
Ingke Chi:I knew you're using words.
Ingke Chi:I was about to say thank you for not saying is.
Ingke Chi:Go ahead.
Cher Jones:Because what I have and I'm.
Cher Jones:And I'm developing thought leadership around it right now.
Cher Jones:What, what I have determined and created is a new term that doesn't exist.
Cher Jones:And I've been working on it.
Cher Jones:It's called value dysmorphia.
Ingke Chi:Yes.
Cher Jones:So let me double tap on that.
Ingke Chi:Yes.
Cher Jones:What a lot of people.
Cher Jones:So we have the imposter syndrome.
Cher Jones:Fake it till you make it kind of.
Cher Jones:I don't feel like I should be here.
Cher Jones:All we all know the things, right?
Cher Jones:Value dysmorphia is something where people don't.
Cher Jones:Are not able to recognize their value for what it is.
Cher Jones:They don't see it because the world, whether it's bosses, whether it's how they've been raised, they are, they have a diminished or hyper expanded version vision of what their value is.
Cher Jones:So seen it on one side, where someone thinks that they're way more valuable than they really are.
Cher Jones:Right.
Cher Jones:That's a form of value dysmorphia.
Cher Jones:But also, for the most part, what I see most is that people don't recognize their true value.
Cher Jones:And they.
Cher Jones:What I get to help do with this.
Cher Jones:And I love, love, love helping people articulate their value in a way that those who need to understand and appreciate their value, helping them with language to that, both in person and online, when they introduce themselves, when they're.
Cher Jones:They're value dropping or credibility dropping in the middle of a conversation, they can own what they bring to the table.
Cher Jones:But what I find is that people have such a hard time when they have done the work to uncover what they have experienced and why that is value, why that's valuable.
Cher Jones:They take it for granted.
Ingke Chi:Mm.
Cher Jones:Right.
Cher Jones:And so when we take skills for granted, we diminish the marketplace value.
Cher Jones:We diminish the experience that that other person gets to have.
Cher Jones:Because bring this perspective to the table.
Cher Jones:And when you diminish it, you're actually.
Cher Jones:You're actually removing or you're lowering that person's confidence right in you because you're not even communicating your value to the level that they should raise their confidence to match it.
Ingke Chi:But I think.
Ingke Chi:I think even more important, like, I love that.
Ingke Chi:I love that for sure.
Ingke Chi:But I think even more than that is, you're.
Ingke Chi:You are.
Ingke Chi:You are putting whatever is at the table at risk from being even better.
Cher Jones:Yes.
Cher Jones:Yes.
Ingke Chi:Because you are not allowing your self or your, like, whatever it is to really come through you in a way that's really intentional.
Ingke Chi:Right.
Ingke Chi:So.
Cher Jones:Right.
Cher Jones:But it's because they don't even see it.
Ingke Chi:See it.
Ingke Chi:Okay.
Ingke Chi:Right.
Cher Jones:There are so many things that happens that allows us to diminish their value.
Cher Jones:Right?
Cher Jones:From negative messaging to horrible bosses to our.
Cher Jones:The way they've been reared.
Cher Jones:You know, like just parental stuff.
Cher Jones:Like, there are so many.
Cher Jones:There's that.
Cher Jones:That fear of navigating the workplace and seeing backlash or seeing people just constantly beaten you down to the point where, okay, no one cares what I have to say.
Cher Jones:When sometimes there's.
Cher Jones:There's different issues at play, and it has nothing to do with your value.
Cher Jones:And oftentimes it's the other person.
Cher Jones:And.
Cher Jones:And so there.
Cher Jones:There are so many factors that play into this, and that's what we need to recognize where it's just.
Cher Jones:They just don't accurately perceive and appreciate their own value, their inherent sk.
Cher Jones:And their accomplishments.
Cher Jones:They just don't See it and I've had.
Cher Jones:Where I got this from is like the whole concept of body dysmorphia as someone who's battled their weight their entire lives.
Cher Jones:And then I look back at pictures when I thought I was fat at 20 and I'm like, yo, I take that body right now.
Ingke Chi:Yes.
Ingke Chi:Right, right, right, right.
Cher Jones:And I take it in a heartbeat.
Cher Jones:Like I was hot.
Cher Jones:Right.
Cher Jones:But back then, because of all the things, all of the social things that were, were, were placed upon me as far as the beauty standards and all that stuff and you know, and 80s parenting just, you know, but at the end of the day is I did not have the perception.
Cher Jones:I did wasn't able to perceive or appreciate.
Ingke Chi:Yeah.
Ingke Chi:It was who I was.
Cher Jones:Right.
Ingke Chi:So from there want to now bring in the intersectionality of faith.
Cher Jones:Yes.
Ingke Chi:Because God in my opinion has designed all of us for.
Ingke Chi:On purpose, for a purpose.
Ingke Chi:And I truly do believe that everyone's purpose, calling it ministry is uniquely designed for them 100%.
Ingke Chi:And so now when we think about personal brand.
Ingke Chi:Because there, there like I think for.
Ingke Chi:Sorry for me just back up for a second.
Ingke Chi:For me growing up in the like, you know, kind of grew up in a Catholic household and this any other.
Ingke Chi:But when I start to build a relationship with God and I really start to recognize like Jeremiah 29, like, like and then you start to, you know, that plans he has for me.
Ingke Chi:So there's already plans that are.
Ingke Chi:That I'm, I'm.
Ingke Chi:That have already been laid out for me.
Ingke Chi:When I think about every hair on my, on my body has been numbered.
Ingke Chi:Right.
Ingke Chi:Like he knows me even before he knew me in my mother's, you know, before I was in my mother's womb.
Ingke Chi:So all of those level of conviction statements I found it very hard to lock into the.
Ingke Chi:I'm going to.
Ingke Chi:What do you call it?
Ingke Chi:Like the, the word is escape me now.
Ingke Chi:But like the like the standard definition of branding.
Ingke Chi:Right.
Ingke Chi:I was like, no, I'm already branded.
Ingke Chi:I'm branded by a higher purpose.
Ingke Chi:So how does somebody marry those two?
Ingke Chi:Because in one.
Ingke Chi:And I feel like there's, there's a branding that people should work on.
Ingke Chi:You need to write about it.
Ingke Chi:You need to like, like, like pay attention and all this any.
Ingke Chi:And then there's another branding which I think has been bestowed on you.
Ingke Chi:Like it's something that you already are and it's about allowing it to come through.
Ingke Chi:So yeah, talk to me if you understand any of what I just said.
Cher Jones:I understand God leading me to where, where we should go.
Cher Jones:On this.
Cher Jones:Because one of the things that the enemy does really well is trying to always lie to you and diminish your value.
Cher Jones:Right.
Cher Jones:So if the part of branding that I see especially is when you are, well, branded and people know what it is you do and how you serve, you're more likely to be in your ministry.
Cher Jones:You're more likely to be in and on purpose.
Ingke Chi:Oh, that makes so much sense.
Cher Jones:Right?
Cher Jones:And then when you have a distorted view, and that's what the enemy does, he distorts our view of who we are.
Cher Jones:He distorts our view and does not allow or tries to through distraction, through all the other things that come at us, he tries to in our minds.
Cher Jones:It's warfare.
Cher Jones:It's mindfair.
Cher Jones:Make us think that we are less than who we are, that we are less than children of God, that we were not created with purpose, that we do not have value, that we can't ad.
Cher Jones:And so we are constantly under attack.
Cher Jones:And what happens through the branding process when you actually go through the process?
Cher Jones: e a client gave this to me in: Cher Jones:She said to me that I gave her a Dorothy moment, and I'll explain what that is like.
Ingke Chi:Dorothy, the wizard of Oz.
Cher Jones:Dorothy of the wizard of Oz.
Cher Jones:When it was.
Cher Jones:It was in you all along.
Cher Jones:Dorothy, it was in you all along.
Cher Jones:Yes, yes.
Cher Jones:And so that is when you overcome value dysmorphia, when you have a literal Dorothy moment, when you can accept that everything you need for right now, in this moment, all those seeds were planted in you.
Cher Jones:You were given the gifts, the talents, and then God arranged, regardless of your dumb mistakes, God still worked everything out for you.
Cher Jones:For the good, your good, and his glory.
Cher Jones:So when you look at that and you look at how what I get to do, because my gift is encouragement, I can look at somebody's little there.
Cher Jones:What they would see is a little idea or a little piece of experience that they might diminish that value.
Cher Jones:And I'm like, do you realize that because you went this way, that seems like you went off the path, but really that particular experience now elevates part of the tapestry.
Cher Jones:Exactly, exactly.
Cher Jones:So what people need to do is one, recognize and communicate their value effectively.
Cher Jones:So first recognize and then effectively communicate it.
Cher Jones:And there are multi.
Cher Jones:Multimodal communications here.
Cher Jones:So you need to have your value communicated effectively on your digital.
Cher Jones:Wherever your digital presence is, you need that effectively communicated there.
Cher Jones:And there are a lot of things that people get wrong in those areas.
Cher Jones:And we can talk about that in a minute.
Cher Jones:And then as well is when you have the opportunity, when you have a mic moment.
Cher Jones:Right.
Cher Jones:Where that could be your opportunity to introduce yourself to a brand new team, to partners, to whomever.
Cher Jones:Most people will say their name and title and keep it moving.
Ingke Chi:Yes.
Cher Jones:I'm taking an extra 10 seconds to articulating your value in relevance to the conversation that you are having in that moment.
Ingke Chi:Right.
Cher Jones:Just providing for, just providing context to your value so that when people now hear you and hear you speak, you've layered information that is valuable and relevant to their interests.
Cher Jones:I love that we got to do that.
Ingke Chi:And I love that.
Cher Jones:Yeah.
Ingke Chi:You know, I, when I introduce myself, I try to do it from two dimensions.
Ingke Chi:What I'm paid for and what I'm made for.
Ingke Chi:Because what I'm made for is effectively what's going to be felt in the work that you're going to do with me.
Ingke Chi:Right.
Ingke Chi:What are your thoughts on, on that?
Cher Jones:I like it.
Cher Jones:I like it a lot.
Cher Jones:I be my work hyper focuses on your articulating your value at work.
Cher Jones:Right.
Cher Jones:So it is super hyper focused.
Cher Jones:And so generally speaking, I think that's great.
Cher Jones:But I also think that.
Cher Jones:And I'm sure you're doing this as well, what you're made for, what you paid for.
Cher Jones:I love it.
Cher Jones:It's when people are in the workplace, they only have a few seconds and they really where if they want to be intentional about leveling up, being recognized, respected and rewarded for what they're bringing to the table, they need to make sure that what they're talking about, what, how they're introducing the facts.
Ingke Chi:Yes.
Cher Jones:Are relevant to the person that they are, they are having the conversation with.
Ingke Chi:Okay, got it.
Ingke Chi:Yes.
Cher Jones:So I have a technique that I teach in my workshops called value wrapping.
Ingke Chi:Okay.
Cher Jones:And it's a really simple technique.
Cher Jones:It's like anyone can do this.
Cher Jones:And it's first, the first thing that you're going to say when you're sharing your value is you're actually going to address whether it's the elephant in the room, whether it's the reason why you're there or something that you feel that person might have a pain point, especially in a workplace situation.
Cher Jones:Right.
Cher Jones:So if we're coming to a meeting, Right.
Cher Jones:And we know that there is a problem with this particular system and you're being brought in because you're the expert in this place.
Cher Jones:So what you would do is immediately.
Cher Jones:And it.
Cher Jones:Okay, so I'll warn everybody that this feels a little Bit awkward, like, oh, my gosh, I'm gonna talk about myself like this.
Cher Jones:But this is how you get recognized, respected, and rewarded.
Cher Jones:So the first thing you're gonna do is just simple.
Cher Jones:I know that this is a stressful time.
Cher Jones:We expected this to do this and it's not working.
Cher Jones:And then it then.
Cher Jones:So you've, you've already addressed that.
Cher Jones:The pain point.
Cher Jones:Right?
Cher Jones:So now, like, pain and problems are dog whistles.
Cher Jones:So if you first call out the pain and the problem, guess what, I'm listening.
Cher Jones:Right.
Cher Jones:If it's my problem, that's a dog whistle.
Cher Jones:I'm listening.
Cher Jones:Like you're talking about me because you're talking about my problem.
Cher Jones:Right?
Cher Jones:So if we do that, and then the next thing we do is we.
Cher Jones:And then we introduce yourself.
Cher Jones:So if I were, let me make it more relevant to me because it's easier to me for me to say.
Cher Jones:So.
Cher Jones:I know a lot of you in this room right now are really struggling with your personal brands.
Cher Jones:And how do you show up at work?
Cher Jones:How do you talk about yourself?
Cher Jones:Well, my name is Cher, and as a personal branding expert who focuses on your brand at work, I help people.
Cher Jones:So now, now what I'm doing is introduced myself and then I'm going to quick.
Cher Jones:And who I work with now you.
Ingke Chi:Become the solution for their problem.
Cher Jones:Exactly.
Cher Jones:But there's two more steps to that.
Cher Jones:So you talk about what you do and like the one thing.
Cher Jones:Because you only have a few seconds, right?
Cher Jones:So the one thing you're going to do, but then you can say, and here's why you can trust me.
Cher Jones:Like the next part is you're not going to actually say, and here's why you can trust me.
Cher Jones:But that this is your here's why you can trust me statement.
Cher Jones:I've worked with a lot of professionals, executives, to help them create, build a better brand online and introduce themselves better in person.
Cher Jones:And I know we.
Cher Jones:I can help you too.
Ingke Chi:Yeah.
Cher Jones:What's your biggest question?
Cher Jones:Right, so like something like that or I'm looking forward to this conversation with everybody so I can help you.
Cher Jones:Right?
Cher Jones:So I'll break down those four steps.
Cher Jones:So one, acknowledge the problem, introduce yourself.
Cher Jones:And one thing that you do, one or two things that you can do to solve that problem.
Cher Jones:Three is the here's why you can.
Ingke Chi:Trust me because I've done it.
Cher Jones:You're validating it with, you know, I've been doing this for 10 years.
Cher Jones:Whatever you want to say.
Ingke Chi:Yeah.
Cher Jones:So I know what to look for and I can help you.
Cher Jones:And then the final piece.
Cher Jones:So this is you're wrapping your value.
Cher Jones:So the final piece of the value wrap is moving to the how can I help you?
Cher Jones:But here, let's get started.
Cher Jones:Let's move it into action.
Cher Jones:So it's problem intro the things you do, why you can trust me and move it into action.
Ingke Chi:Wow.
Cher Jones:And that when no get practice with that.
Ingke Chi:Y'all just got a master class and like I don't know, that must have been.
Ingke Chi:That wasn't even a three minute answer, man.
Cher Jones:And let me tell you, when I do this in a workshop, especially with tech professionals who are often seen as the utility in the business rather than a business partner, rather than advisor, when they start to better articulate their value to their stakeholders, to their partners, to the vendors that they work with, they elevate.
Cher Jones:They get that, you know, recognize respect and rewards out of that.
Cher Jones:So this is something.
Cher Jones:And I want people to recognize that.
Cher Jones:The same framework.
Cher Jones:So my value wrapping framework, it's the same thing you can use when you're writing your bio.
Cher Jones:It's the same thing that you can use even when you are, when you are creating content, right?
Cher Jones:So you're showing your proof of value through your content, through your reports.
Cher Jones:Doesn't all.
Cher Jones:Not all contents for the Internet, right?
Cher Jones:When you are just having casual conversations.
Ingke Chi:And guess a public speak, a public speech, thought about it.
Ingke Chi:As you're talking, I'm like, oh my gosh, yes.
Cher Jones:Or even when you're talking to your kids, right?
Cher Jones:You can be like, I know that you're really stressed out because you want the dessert, but as your mom, who has now raised another son before you, I can tell you, and I want to make sure that you eat well.
Cher Jones:I can tell you that if you eat dessert first, you're not going to want to eat the food.
Cher Jones:You really.
Ingke Chi:Yes, yes.
Cher Jones:So if you eat your dessert, then I.
Cher Jones:Sorry.
Cher Jones:If you eat your food first, I promise you'll have a wonderful dessert and we can make it together.
Ingke Chi:Yes.
Cher Jones:That's value wrapping.
Ingke Chi:Yes.
Ingke Chi:I love it.
Ingke Chi:And what was the one thing, because I know we have to wrap up soon, but what was the one thing that you said that people get wrong?
Cher Jones:So the one thing that people get wrong on their digital profiles is especially in the about section, they go general with their bios.
Cher Jones:They go, you know, like about me.
Cher Jones:No one cares about you.
Cher Jones:They want to.
Cher Jones:So the people who actually, and yes, people do care, right?
Cher Jones:But the people who care and are reading it, they want it.
Cher Jones:They, they're looking to go deeper.
Cher Jones:They don't want general stuff they're looking at, what did you say on your headline?
Cher Jones:And now can I go deeper underneath, not more general.
Cher Jones:So what I would say is, and you got to look at.
Cher Jones:So to prove this to yourself, you've got to look at your own user habits.
Cher Jones:How many times do you actually read a bio?
Cher Jones:And when you do, why do you read it?
Cher Jones:It's because you really want it to know that relevant to your, especially your professional interests.
Cher Jones:So why would you go general at this point?
Cher Jones:Talk about what you need and then they also talk about their past when most people don't care about your past.
Cher Jones:And until you can tell me what you do now and tell me why.
Ingke Chi:You'Re good at it, you're hired, we're doing a bio rewrite and you are helping me with my bread.
Ingke Chi:I am so calling you after this.
Cher Jones: this is especially going into: Cher Jones: lly going where you know this: Cher Jones:Or is depending on when you're listening to this.
Ingke Chi:Yes.
Cher Jones:Way as you walk into your Thursday, it is time, it is time to take control of your success.
Ingke Chi:Yes.
Cher Jones:And the best way to do that is by giving people the language to advocate for you when you're not in the room.
Cher Jones:And that's where it comes back to communicating your value.
Cher Jones:If you're working with a sponsor or a champion, even a mentor can advocate for you.
Cher Jones:Your bosses can better advocate for you.
Cher Jones:People who, who, who are in the room that you're not in if you give them the language, the tools, the different resources that they can better.
Cher Jones:Because you don't want somebody to be like, she's great, she's awesome to work with.
Cher Jones:I love her.
Cher Jones:That does not sell you.
Cher Jones:That sells your character.
Ingke Chi:Right.
Cher Jones:But that doesn't sell your skill.
Ingke Chi:Yes.
Ingke Chi:Yes.
Cher Jones:So if you don't start talking about you, nobody's going to start talking about you.
Cher Jones:The question is, what are you going to say?
Cher Jones:And you've got to start by narrow, like zeroing in on your value.
Cher Jones:And again, most people can't see their value until you start talking about it and putting it in context, why you're so good at what you do.
Cher Jones:And then you have to accept that value and then work on the language.
Ingke Chi:Yes.
Cher Jones:To articulate it so that others can, oh, my gosh.
Ingke Chi:This is, this was, this was it.
Ingke Chi:This was exactly what we needed for today.
Ingke Chi: 's such a great setup and for: Ingke Chi:So I, I, I know you are, I know you're pressed on time.
Ingke Chi:Do I have time to take you through some rapid thrivers.
Cher Jones:Go ahead.
Ingke Chi:Okay.
Ingke Chi:So when you think of someone who inspires you, who comes first to mind and.
Cher Jones:Oh, you know, in spite of what happened, from an election perspective, just seeing how Kamala Harris in 107 days, how she brought so much unity in a.
Ingke Chi:Nation, in a nation that was divisive.
Ingke Chi:Yeah.
Cher Jones:That.
Cher Jones:That unfortunately didn't work out in her favor.
Cher Jones:And, you know, there's just a lot of stuff that, you know, can unpack there.
Cher Jones:But regardless of that, to see her mobilize, to see her.
Cher Jones:Her level of respect for the people that she works with, to see her try to find common ground, regardless of whether that strategy worked or not, the way she rose to the occasion, I know I can truly say that she.
Cher Jones:And she earned my respect from a long time ago in the Supreme Court hearings and all those kind of stuff, but she rose to the occasion and I really appreciated just how she navigated the world's biggest stage when it politically and.
Cher Jones:Yeah, so that's.
Ingke Chi:Yes, I agree.
Ingke Chi:That's.
Ingke Chi:That.
Ingke Chi:That was really beautiful.
Ingke Chi:I hope she hears this.
Ingke Chi:What is a.
Ingke Chi:What is a daily activity that supports your thrive or empowers you?
Cher Jones:Right now it's writing.
Cher Jones:So I'm working on the book and it's just that culmination of so even what you said when we open our conversation around, you know, I definitely feel like this evolution in you.
Cher Jones:And so I would say for the last year or so, God's really been maturing my thought leadership and really boiling it down and really getting it to a level where I'm like, this is not a link.
Cher Jones:I'm not writing a LinkedIn book.
Cher Jones:I'm writing about getting your value right and being able to do it on demand and really stepping into that ministry side of my work.
Cher Jones: iling that Thought Leadership: Ingke Chi:I can't wait to read it.
Ingke Chi:I can't wait to read it.
Cher Jones:I've been talking about it a long time ago, from a long time, but now it's.
Ingke Chi:It's here.
Ingke Chi:It's realizing what.
Ingke Chi:A daily app that helps you with your thrive.
Cher Jones:A daily app that helps me with my thrive.
Cher Jones:I would say right now it's Otter.
Ingke Chi:Okay, Otter.
Ingke Chi:AI.
Cher Jones:I am constantly.
Cher Jones:Because, like the ideas are flowing so much and so I capture it.
Cher Jones:I'm a very AI.
Cher Jones:So in all my training and stuff like that, I have a method that I call the accelerated intelligence method.
Cher Jones:So basically it's AI, but it's your intelligence.
Cher Jones:So I use a lot of recording.
Cher Jones:I encourage my clients, clients to just riff and record and get their thoughts out and then have AI organize their thoughts and then we rework it.
Cher Jones:I've got, like, prompts and all that stuff that can help them do that.
Cher Jones:But the beauty of what comes out is the fact that it's their blog post, it's their article, it's my work because it's coming from my head.
Cher Jones:I'm riffing.
Cher Jones:I have all this stuff.
Cher Jones:I know this stuff.
Cher Jones:This is prime time, baby.
Ingke Chi:I have to get onto this otter.
Ingke Chi:AI, somebody mentioned it before when I said I was interested in writing a book.
Ingke Chi:They said, just start to write it now.
Ingke Chi:Yes, put your thoughts.
Ingke Chi:Yes, speak it.
Ingke Chi:Put your thoughts.
Ingke Chi:Okay, so done.
Ingke Chi:I'm.
Ingke Chi:I'm actually going to check it this evening.
Cher Jones:It's phenomenal.
Ingke Chi:A book that has helped you with your thrive.
Cher Jones:A book that has helped me with my thrive.
Cher Jones:Let me think about that.
Cher Jones:I'm just.
Cher Jones:Let me.
Cher Jones:I have to open up my audible because I've got so many right now.
Cher Jones:So recently I just read the Circle Maker and it's about prayer circle.
Cher Jones:That's been phenomenal.
Cher Jones:And also, what was I reading that was so good?
Cher Jones:Right now I'm listening to Revenge of the Tipping Point.
Cher Jones:But right now, the Circle Maker was really an awesome book.
Cher Jones:I enjoyed that by Mark Batterson.
Ingke Chi:And is the Revenge of the Tipping Point by Mark Malcolm Gladwell?
Cher Jones:Yes, that's his name.
Ingke Chi:Okay.
Ingke Chi:Okay.
Ingke Chi:Because I know he has the Tipping Point.
Ingke Chi:Okay.
Cher Jones:Yeah.
Cher Jones:So this just came out.
Cher Jones:Out.
Cher Jones:This is.
Ingke Chi:Oh, wow.
Ingke Chi:Okay, I'm gonna have to check it out.
Ingke Chi:Yeah, Yeah.
Cher Jones:I saw him on LinkedIn doing a.
Cher Jones:An event, and I was like, oh, I gotta pick that up.
Ingke Chi:I gotta check that out.
Ingke Chi:Okay.
Ingke Chi:Yeah.
Ingke Chi:And then what is one misconception, Madam Cher Jones, that people have of you as they see you talking about personal brand, being on stages, public speaking, just being Cher.
Cher Jones:I'm doing great.
Cher Jones:But I think, you know, just like anybody else, people think you're more successful than you are.
Ingke Chi:Okay.
Cher Jones:Real talk.
Cher Jones:Like when people think I was like, wow, you think that's me?
Cher Jones:That's okay.
Ingke Chi:Right.
Cher Jones:So it's just like I, I'm.
Cher Jones:I'm it.
Cher Jones:I'm still a work in progress.
Cher Jones:Progress like everybody else.
Cher Jones:But again, the Internet, people see what they see.
Cher Jones:And I try, Try to be.
Cher Jones:Keep it real.
Ingke Chi:Yeah.
Cher Jones:All that I do.
Cher Jones:But, you know, but you know, I.
Ingke Chi:Also do believe divinely.
Ingke Chi:I should be able to look at you and see your Destination.
Ingke Chi:So people are seeing your destination and they're communicating that to you.
Cher Jones:I receive all of that.
Ingke Chi:Yeah.
Ingke Chi:So it's.
Ingke Chi:Whatever they're telling you is true.
Ingke Chi:It may not be where you feel you're physically, you know, at, But I just want to.
Ingke Chi:When I, I see that about you.
Cher Jones:And maybe that's my own value dysmorphia as well.
Ingke Chi:Right.
Ingke Chi:As you said that, I was like, oh, my gosh, I'm hiring this woman.
Ingke Chi:So I love it.
Ingke Chi:Where do we find more of you really quickly?
Cher Jones:Okay, so the best place is over on LinkedIn.
Cher Jones:You can also visit me@sociously activetraining.com or if you want to figure out what you should do with your personal brand, I have an assessment quiz.
Cher Jones:Personal branding quiz dot com.
Cher Jones:Take a couple questions.
Cher Jones:Well, it's more than a couple, but it will give you an idea of what you should be working on and focusing on next.
Ingke Chi:I love it.
Ingke Chi:And as a parting question, this podcast is called Empowered in My Skin.
Ingke Chi:What does that mean to you?
Cher Jones:It means owning your value for who you are.
Cher Jones:And every, every moment has been used in purpose to develop you so that you can.
Cher Jones:So that God can work through you.
Cher Jones:And it's whether he's working through you, on you, or it's all.
Cher Jones:But it's all for you so that he can do what he has to do.
Cher Jones:So for me, it's just like, it's, it's owning that where you are right now.
Ingke Chi:Yeah.
Cher Jones:Because it's your skin.
Cher Jones:So your skin comes with.
Ingke Chi:Yeah.
Cher Jones:That right now, in this moment, you are empowered.
Cher Jones:Whether you feel you are lacking because your skin comes with you.
Ingke Chi:Yeah, girl.
Ingke Chi:I love you.
Ingke Chi:I love you.
Ingke Chi:I thank you.
Ingke Chi:I appreciate you today.
Ingke Chi:I know.
Ingke Chi:I appreciate you saying yes so much.
Ingke Chi:Like, I.
Ingke Chi:That was just awesome.
Ingke Chi:And you are just so awesome.
Ingke Chi:And I feel so blessed to have you on speed dial.
Ingke Chi:And to everyone that's listening, this has been a treat.
Ingke Chi:You've learned about value wrapping.
Ingke Chi:I want you to go back.
Ingke Chi:If you didn't take notes, take notes.
Ingke Chi:I'm taking notes.
Ingke Chi:I'm going to double down on my brand.
Ingke Chi:I'm calling this woman.
Ingke Chi:So there's a whole bunch of actionable stuff that she gave us.
Ingke Chi:Let's do it.
Ingke Chi:Okay.
Ingke Chi:I love you.
Ingke Chi:You take care.
Ingke Chi:Have a great rest of evening.
Ingke Chi:And yeah, for now, we're out.
Ingke Chi:Bye.
Cher Jones:Bye.
Ingke Chi:There you have it.
Ingke Chi:I trust you are feeling more empowered in your skin.
Ingke Chi:As the late Dr.
Ingke Chi:Maya Angelou said, when you get, you give, when you learn, you teach.
Ingke Chi:So it would mean so much for us at EIMS if you would share this episode and tag us.
Ingke Chi:Or teach an insight that you took from today's episode on your socials and tag us.
Ingke Chi:Feel free to leave us a review over at itunes and follow us on social media.
Ingke Chi:Empowered of My Skin finally, remember to subscribe so you never miss an episode.
Ingke Chi:See you soon.
